You are absolutely right: There is no way you'll be able to read
all of Jackson's faves during the 6 weeks of eBusiness 500. I offer
these books as supplementary reading for business and eBusiness and
encourage you to read them when you get the chance.
Moving to e-Business, Steve Sleight
A simple, inexpensive little book that hits on all of the high points of what eBusiness is. Available for under $10
Art of War, Sun Tzu
One of the best reads on strategy of all time. Written nearly 2,500
years ago, The Art of War contains not only wisdom on war, but also on
the science and skill of maneuver and strategy that are relevant today
in eBusiness.
The Cluetrain Manifesto: The End of Business as Usual, Rick Levine
An eBusiness classic
The eMyth Revisited, Michael Gerber
Simple, easy-to-read clarification of what business is all about. An important read for all MBA students
Rich Dad, Poor Dad, Robert T. Kiyosaki
As above. Are you an employee, self-employed, a business owner or an investor?
Unleashing the Idea Virus, Seth Godin
eMarketing and viral marketing.
The Tipping Point: How Little Things Can Make a Big Difference, Malcolm Gladwell
An interesting read on why major changes in our society so often happen suddenly and unexpectedly.
The Wisdom of Crowds: Why The Many Are Smarter Than The Few, James Surowiecki
An interesting read about why the many are smarter than the few, why we
always pick the longest lineup at the grocery store checkout line, and
other thoughts that relate to blogging and Web 2.0
Crossing the Chasm: Marketing & Selling High-Tech Products to Mainstream Customers, Geoffrey A. Moore.
A must-read for anyone with an interest in eMarketing and marketing in general.
